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You will also notice that I went from a rank of over 200 for Payday Loans and I have climbed 49 spots in a few days without doing anything more than using the term in my post titles and content - a practice I am repeating in this post. I have not chased down any backlinks yet.

This increase in ranking tells me that I should have a legitimate shot at success.

You will also notice that I am slowly getting more traffic for more terms. This is directly related to the fact that as Google accepts your relevancy for one term it in effect boosts your relevancy for all the nearest related terms which in turn means ranking for more terms. It becomes a snowball rolling down hill. The more terms you rank for - the more terms you will get to rank for.

I said the chart was helpful for tracking my rankings and it is but the real story is that it shows me exactly how Google has me pigeon holed at the minute. If you look at the terms I have been ranked for you will notice 3 distinct levels of relevancy.

The terms that Google has ranked me high for are all quite relevant to my blog. I am telling people how to market and make money off of payday loans or at least the term.

The terms Google has ranked me 2 - 4 pages deep are terms that Google hasn't quite decided if I am totally relevant for yet. And they are right. I have used the term "Payday Loan Review" in my posts but I haven't really done a review of any payday loan companies or systems. I shouldn't rank on the front page for this and Google is able to figure this out. The algorithm is really quite amazing in a lot of ways.

Google is also accurate about the terms in which I rank out in the netherworld - "emergency cash loan", "I need a loan to make money" and "payday loans". I don't give out loans and Google knows it. My task will be to convince Google to put me on the front page for my term in spite of this. I will have to convince Google that a review or informational post deserves top billing along with the actual payday loan companies.

A note about Red Flag Keywords

I mentioned earlier that I would normally start a new blog if I wanted to target a new niche or keyword not related to any of my existing sites. If you are following along then I suggest you start a new blog and target a niche of your choice. The main reason I am experimenting with this niche on this blog is because it is increasingly difficult to target Red Flag keywords on sites devoted to the terms. If you want to target legal/law related keywords you had better be a law office. If you go after mortgage and loan traffic then you had better be a financial institution. If it's insurance related then you had better be selling insurance. If you can't show instant relevancy to Google then you won't get out of the water.

If you are picking a niche please stay away from all the spam keywords. Not because I don't want the competition but because you need to learn how to do this with a niche you can dominate before tackling one that I know will lead most of you to failure. I have no assurance that I will succeed so don't waste your time on keywords that will be almost impossible to succeed with. This doesn't mean you shouldn't go after highly competitive keywords - I always do as that is where the money is. Competition doesn't scare me and if you take my advice to heart and do what I do it won't scare you either. The more competitive the keyword the better just stay away from the spam keywords - you don't want to lose your Adsense account.

To reinforce this point I want to show you something which will also explain why I am going slow in my campaign for Payday Loans.

The moment you get involved with spam keywords you attract all the spammers. I mentioned in a recent post that one of the current methods that spammers are using to game Google is to scrape content off of legitimate sites and post links back to the source - they do this in order to get a trackback link returned to them. They are taking advantage of the fact that most bogs have yet to add the no-follow to trackbacks. In effect they are stealing PR from high ranking blogs.

No sooner did I post my first article on Payday Loans than I started receiving links from spammers. To date I have had 28 links to my first post. See the screenshot below.