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The only way to guarantee that your traffic will convert is by ranking well for the keyword the advertiser is chasing. My best advertiser is looking for people looking to "make money online". The ad says "Make Easy Money Online". Most of my traffic - about 75% find my blog searching on Google for the term "make money online" or a long tail version of that term. If one of my visitors clicks on the ad they are most likely looking for what the advertiser has to offer and even if they don't buy, Google can charge the advertiser full price because the visitor left a "make money online" trail. They found me using the term and they found the advertiser because of the term. That is as targeted as traffic can get and Google can charge the advertiser full price. If all my traffic came from stumble upon and clicked the ads then the advertiser wont get many conversions and Google can see where the traffic originated, knows it isn't targeted and will penalize me and give the advertiser a rebate.

That folks is how Adsense works.

In Summary.

To make money with Adsense;

You have to target a specific keyword - not a general one.

You have to optimize your entire blog for the keyword - not just a page for this and a page for that. (This can be done but until you know how - don't!)

Only ONE post per page - yes I mean the home page too. Most people will get sent to your homepage and if you have a bunch of snippets for different keywords you will have a bunch of different ads showing. This means the person who found you for the "blue widget" keyword may click on the "green widget" ad. This isn't targeted. You will never get the best performing ads if your blog is not perfectly optimized for the ad. You can't be perfectly optimized if you blog about different topics.

If your site is about widgets then you had better only get widget ads. If you are about blue widgets then you only want blue widget ads.

The only traffic you want to your site is targeted. This means search engine. You never want social traffic. You can target specific forum traffic if it is centered around your keyword but be aware that the CTR will be low.

This in a nutshell is my system. Yes there is a different method you can use and quite frankly it is the more common form. Many practitioners choose to go with quantity over quality - they basically create hundreds or thousands of pages on many sites all poorly optimized and smart priced but still make a decent buck just because of the volume of clicks. The danger is that they use Adsense tricks to get people to click ads and the sites are clearly built for Adsense and contain little useful info. This is a violation of the Adsense TOS and if caught they risk getting banned.