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In essence I know exactly who my visitors are and what they are looking for - and so does Google.

Because I have optimized all my posts for specific keywords Google sends me highly targeted traffic and then puts highly targeted (the best converting) ads on my blog for the visitors to click on. I am not smart priced and get the better paying clicks. This is the reason that page optimization is so important - your content and how you optimize it determines how targeted your traffic is. If you can't provide targeted traffic then you can't make money either with Adsense or with Affiliate sales. Selling ads is also hard if your traffic while large, is diffuse. To make money online you have to provide the people paying you what they want - converting traffic.

To summarize the "Payday Loan" campaign I have been tracking my index rankings for all the keywords I have collected and have made good progress in climbing the serp's but my main keyword has stalled out at a rank of 36. This appears to be as high as content and my PR5 can take me. From here on in I will be adding backlinks with highly targeted anchor text to boost my rankings.

It is at this point that many of you can't do what I do. I have access to a lot of sites that I can use to link to my pages. If you are just starting out then you will find getting backlinks more of a challenge and you won't have enough PR to target the competitive niches. This is why I have recommended starting out by targeting niches that you can overcome with content and a few backlinks that you can get using articles and services like Yahoo Answers and Squidoo. As your PR and content increases you will be able to target better keywords and build a successful Adsense site over time.

At some point you will be faced with the "ethical" dilemma of whether you should or would cheat. By cheating I am referring to the practice of buying links. I am not advocating anything but I will tell you that every successful niche marketer buys links - they have to. If you want to make any serious money online then you will be faced with this decision at some point. Just thought I would mention it now.

Before I leave you I want to address an comment I received recently. The writer mentioned that she had read that it wasn't a good idea to rely on Adsense for all your income online as Google can take it all away in an instant. This is true and I should mention that this is not the only way I earn an income online - it is just one of the ways. I have found that some niches are ideal for Adsense and others are better suited to affiliate sales. Lead generation has become my main focus lately and I have found learning how to make money with Adsense is a great way to hone the skills needed in generating leads. At the moment lead generation is dominated by the Black Hatters and you may find the article below illuminating if you are wondering just how far you can take a niche like "Payday Loans" and make money from it.

This article will give you a good idea of the kinds of people you are competing with online and the tactics experienced marketers use to make money. I have not used hypertext as I don't want to link to this site - black hats don't make good link partners.

http://oooff.com/php-affiliate-seo-blog/affiliate-marketing/
making-big-easy-money-with-google-local-search/

(I have broken the URL to fit the page - cut and paste both lines as one long URL)

Thanks to Paul for bringing this article to my attention unfortunately he didn't leave a link. The only thing missing in the article is how the lead generation sites managed to rank high for the Payday Loan terms they targeted. The answer is using the same optimization techniques that are used for Adsense.

Now that I know there are profitable clicks in this niche I will continue to add links over time - slowly - and work my way up the "Payday Loan" serp pages. I am already adding income to my bottom line and I'm not even ranking that well yet. I will update you when I get enough payday loan traffic to have a significant effect on my daily bottom line. At the moment my daily earnings on this blog fluctuate between $10 and $15 - when I start seeing higher earnings I will know that the payday loan clicks have started to accumulate.

Cheers,

Grizzly

Update Below

Follow along with me step by step as I show you how I pick a target and then optimize my blog in order to make money with Adsense.

I outline my "Payday Loans" experiment in sequential order below.

Payday Loans

Payday Loans Review

Payday Loans and Adsense

Payday Loans - Adsense Update

Payday Loans Update