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I have chosen the term Payday Loans for a number of reasons.
It is a heavily searched term in the search engines which means that it could be profitable using Adsense or by selling ad space to payday loan companies who want to take advantage of the targeted traffic.
It is also a term that is not particularly relevant to my blog and while this is a no no in as far as Adsense is concerned I am experimenting to see if I can successfully pull off introducing an off topic niche into this blog. It may not work but if it does then the field is wide open for future keyword cherry picking.
Lastly it allows me to show my readers the step by step process I use to make money with my blogs. If you want to catch up you can read my previous posts on this topic;
Payday Loans
Payday Loans Review
Make Money with Payday Loans
Several readers have asked me about other marketer's techniques and I want to set something straight at the outset. My way of doing things is not the only way - there are other SEO methods out there and lot's of ebooks regarding Adsense. I am a trial and error type of person and while I have read other methods I find that most aren't kept up to date and in large part concentrate on short cuts. Short cuts are fine for short term projects and I will discuss this type of marketing in the future but for now I am interested in showing you how to create a steady long term income that works in the current search engine climate. Because I am always experimenting I find that my methods are always being tweaked and updated which keeps my blogs moving in the right direction without fear of running afoul of Google. Having said that, this current experiment could get me into trouble but I am a firm believer in taking things slow and being cautious - which is what todays post is about.
Knowing how to plan ahead and gauge your progress.
I'm just guessing but I bet 90% of all the blogs on the net are unplanned "off the top of the head" creations.
Most are not focused on any defined goal. The URL has nothing to do with the content, the blog title is usually a name or a general phrase ie. "My Lonely Life" and it has nothing to do with the content either. The content changes day to day and covers topics from one end of the spectrum to the other. The post titles don't reflect the post content and the content itself is not optimized for any particular keyword or topic. Did I miss anything?
I am aware that a lot of bloggers - certainly the majority are busy creating content that they think will interest people and they use lot's of snappy titles and tricks to lure traffic to the site - the Web 2.0 crowd. This has become the new dominant blogging scene and it is all geared to drawing traffic from the social networks in order to eventually become an A - Lister. Every day I read blogs that talk about which is better; Stumble Upon or Digg. Every day someone has a new way to gather hordes of traffic using these sites. When I read these blogs I always wait for someone to ask one important question. "What did you do with all that traffic?"
Appealing to the stumblers and diggers it seems most bloggers don't realize that they are only after traffic for traffic's sake. They don't have a plan on what to do with the visitors they do get. Visitors who usually just click in, click out and are never seen again. The general theory seems to be that this will lead to becoming recognized which in turn will lead to becoming an A-Lister. Why do they want to be an A-lister? I presume they think this will make them a lot of money or maybe they just want to be an A-lister for the sake of being an A-lister. If I had to guess I would say that most bloggers have at least considered the possibility of making money with their blog and true bloggers blogging only for the fun of it are a minority.
Here is the million dollar question - has anyone become an A-lister just from social traffic? All the ones I know of draw most of their traffic from search engines or at least they did until achieving enough notoriety to attract social traffic. What's more, they still need search engine traffic to make money from their sites. Someone has to click the ads they sell or no one will buy ads. Social network users don't click the ads - when was the last time you bought something on one of the A-listers sites? Did you even click an ad?
The point I am making is simple and all the Google haters out there will have to realize this sooner or later - you will not be successful online either as a marketer or as an A-lister without Google's traffic. Period.
If you know of anybody that makes money online who doesn't rely on search engine traffic to do it - please let me know.
I am not trying to dash your A-List dreams, just trying to outline the basic concepts of SEO that you can and should incorporate into your blog. To this end I have been explaining how to target the term "Payday Loan" using, so far, the most basic techniques that all optimized pages must have to rank well in the serp's.
These are;
Select a prime keyword or phrase as your ultimate target. Use that phrase or keyword in every post title that you can. Use it 2 to 3 times per hundred words of content. Always highlight it in the first paragraph a few times. Use it in the last paragraph as well.
Select a list of long tail keywords (related terms and phrases of the prime keyword) and use these terms liberally in your content.
Target each new post to a long tail and work at raising these related keywords towards the top of the serp's first. The more related keywords you target the higher your prime keyword will rank.
Use keywords and only keywords in your tags - prime and long tails.
This is basic SEO and has the effect of telling Google exactly what your pages are about.
Once you have posted your articles pay attention to your stats - specifically tracking the keywords people use to find your site. Keep a list of these keywords and use them in future posts or even go back and include them in prior ones. This will increase your index ranking for each of the terms.
This has confused a few people so I will show you what I am talking about using my Payday Loan posts.
The first Payday Loan post was a fishing expedition. I wrote a long rambling post that used all the main keywords for my target. I then sat back and waited for the first visitor to find my site using a payday loan related keyword. It wasn't long before Google sent me someone who had typed in the term "cashadvancelinkdirectory.com" and I quickly checked Google to find where I ranked for this term. It was 3 and still is. As each day passed a few more visitors showed up and I noted the keywords used and the ranking of each. I then wrote a new post and included all of the terms Google had sent me traffic for. The point of doing this is to reinforce those terms as relevant to my site and as this relevancy increases Google sends me even more long tail relevant keywords. Slowly and steadily I will incorporate all of the newest terms into my posts as well which will lead to getting more terms and so on...
This is the initial list of related keywords for Payday Loan that visitors had entered into Google's search box and where my blog ranked for each term in the result's pages.
payday loan industry competition - rank was 20
cashadvancelinkdirectory.com - rank was 3
make money online with payday loans - rank was 4 and 5
make money with payday loans - rank was 3
emergency cash - loan - rank was 110
pay day loan reviews - rank was 16
loan money online - rank was 26
how much does payday loans make - rank was 4
Since then I have added the following;
payday loan traffic ranked 8
payday loans + marketing ranked 17
marketing for payday loans ranked 5
make money payday loans ranked 5
i need a loan to make money ranked 10
how to make money with payday loans ranked 4 (first Yahoo visitor)
how to create your own online payday loan business ranked 2
keyword ideas payday loan ranked 1
reviews on payday day loans ranked 26
I have since entered all these terms into SEO Elite in order to track the rankings. In the chart below you can see each term and how the rankings move - up or down according to Google. (Click image to enlarge)
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