Payday Loans Update

How to Make Money Using Targeted Traffic - Payday Loans

I have been targeting the term Payday Loans for the past few weeks. If you are just joining me you can catch up by reading the "Adsense lessons" posted in my sidebar. The purpose of this experiment is to make page one on Google's index results for the keyword "Payday Loans". This is a high paying keyword for Adwords users and as an Adsense publisher I want to attract people who will click the Adsense ads.

I started out with a single optimized post and then sat back and waited for visitors to show up. I collected the keywords used by each visitor and then added these terms to updated posts. Since the last post I have collected several more terms listed below with search engine rank after the term;

payday loans work from home 10

payday loan business opportunity 38

how payday companies loans work? 4

payday loan no need to work 4

roi payday loans 15

payday loans seo 6

how does pay day loans work 6

payday loan content 10

payday loans (AOL) 84

make money payday loan 2 and 3

tips for marketing loan companies 13

payday loans canada 41

no faxing payday loan 22

does google loan money 10

make money online selling insurance 1

~no faxing payday loan 20

links+payday loans 10

I have now added more related keywords to the ever growing list of "Long Tails" that searchers have used to find my blog on Google. I have gone from 1-2 visitors a day in the beginning to 10-15 a day presently. Not large numbers but enough to confirm whether this campaign is worth pursuing. I have been able to confirm a few clicks from the "Payday Loan" crowd and was pleased with the results.

I won't go into all the gymnastics of figuring out what page my ads were clicked on (I don't use Google Analytics - another story) but I will say that you can never be sure exactly which ad has been clicked so the best you can do is ad up the circumstantial evidence and make an educated guess. I happened to be up on two occasions when Google rolled past the witching hour and I was able to isolate the stats on my first clicks of the new day.

The screenshots below told me that someone had clicked a $0.95 ad. I was able to track down both clicks shown to my Payday Loan page which displayed Loan ads in the sidebar Adsense block and regular "Make Money" ads in the Lead or Top block. The "Make Money Online" ads typically pay $0.30 - $0.40 per click but have fetched over a dollar at times. Using my statcounter stats I was able to determine that I had a visitor to my payday loan page at the time the click occurred and coupled with smart pricing guidelines I am pretty sure that the click came from the targeted traffic.

(Click images to enlarge)

This is the query used to find my payday loan page.



This is the $0.95 click recorded on my Adsense account.



These are the ads I was displaying on my page at the time.


On a second occasion I matched this query...



... with this result. A $1.80 click. Bingo! - this is definitely worth pursuing.